Tuesday, September 28, 2004


The Straits Times today reported that shops are reporting record sales of mooncakes, helped by the introduction of unusual flavours and innovative fillings. Excerpt from the report:

Hotels are other outlets gunning for a bigger slice of the pie no longer offer just the traditional confection with lotus seed paste, but also unbaked ones with exotic fillings such as kiwi fruit, custard and peanut butter. These are among the new varieties put out this year to whet the appetite of those celebrating the Mid-Autumn Festival, the 15th day of the eighth lunar month, which falls today. Other recent flavour “innovations” — some say gimmicks — include mooncakes stuffed with durian- and green tea-based fillings, ice-cream, and even low sugar versions of the traditional lotus seed paste. The wide choice and aggressive marketing have resulted in many shops reporting record sales.
Interestingly, just yesterday, the newspaper reported that in Taiwan, boxes of mooncakes are piling up and being thrown away as people become bored with them.

Either the Taiwanese are not as innovative as Singaporeans or they sell even more mooncakes.


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