Monday, May 23, 2005

Beware the reaction from cyberspace 

This article doesn’t have anything directly related to Singapore, but in the light of recent events involving perceived inflammatory remarks by Singaporeans and the reactions that followed, I thought readers might be interested.

Bloggers Finger a New Victim
For a glimpse of the blogosphere’s growing power, witness the brouhaha now afflicting PepsiCo over comments earlier this week by President and CFO Indra Nooyi before the graduating class of Columbia University’s B-school.

Her comparison of the five major continents to the five fingers on her hand -- with the U.S.(not a continent, mind you) being the controversial middle finger and Africa the often-ignored pinkie -- will strike many as entirely innocuous.

As she put it: “Each of us in the U.S. -- the long middle finger -- must be careful that when we extend our arm in either a business or political sense, we take pains to assure we are giving a hand…not the finger…. Unfortunately, I think this is how the rest of the world looks at the U.S. right now. Not as part of the hand -- giving strength and purpose to the rest of the fingers -- but instead scratching our nose and sending a far different signal.”

Yet a burst of blog outrage after a May 15 commencement speech has forced the beverage and food giant to post an apology on its home page...
Read the whole article and see whether you find anything familiar.


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